In early 2022, Kingsford said, “Let the girls have grills.” And so we developed a campaign for women who wanted to enter the grilling world with a product built for them.

The main themes of the campaign were style, family, simplicity, and independence. I’ve decided to showcase headers from the four landing pages on each campaign’s theme below. I wrote the taglines, and had a total smokeshow of a time doing it… (too much?)