Lucky Iron Fish is a fish made from iron, literally! You boil it with your spaghetti noodles, and wa-lah, you’ve got extra iron in your carbonara. We developed an ad campaign based on three topics the brand holds near and dear: Product benefits, social impact, and science. 

I wanted the fish to speak directly to our female audience with a playful tone. I used the social caption to provide context to the product and how to use it. This ran during the fall of 2021.